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  • 3 Reasons Why Lawyers Should Have an Active Social Media Presence

    As people increasingly use social media daily and grow accustomed to the habit of using it as research for their buying decisions, most industries are looking at how to better optimize their social media strategy. By updating it and staying current with trends and new platform features, they can continue to be present in the minds of potential clients as well as current ones, who can quickly become repeat clients.

    This is true across almost any industry and the legal field is no exception.

    After working at the courthouse for 11 years, I clearly saw that most legal practices are largely built on word of mouth referrals. For this reason, lawyers can benefit immensely from the increased exposure on social media platforms.

    Here are 3 reasons why lawyers should keep a very active social media presence:

    1. Your Potential Clients are Regularly on Social Media (and this is increasing constantly!)

    With so many available platforms, it’s easy to become overwhelmed and not know how or where to begin with your Social Media marketing strategy.

    One of the basic rules of marketing is to go where your clients are and for lawyers these can generally be narrowed down to Facebook, Twitter and LinkedIn.  Even with various social media platforms that are growing each day, Facebook still remains the most used.

    Twitter is a go-to platform for the latest news which makes it easy for you to share newsworthy information related to your local practice.

    LinkedIn affords you the opportunity to network with other professionals who may need your services for themselves, for someone they know or they can quickly refer people in your direction.

     

    2. You Will Stand Out to People Who Grow to Know, Like and Trust You

    When the need comes up for the services of a lawyer, most people think of who is most familiar to them or ask others for a recommendation.

    Being active on social media allows you to continue being visible to potential clients who will become familiar with what you do and, depending on your content, will decide if they like you and develop trust. This increases the likelihood that they will think of you when someone they know asks if they know of a lawyer, instead of another lawyer whose name they haven’t come across in a while.

     

    3. You Can Better Guide People Through the Legal Process by Educating Them Beforehand

    Most clients who come across the legal system, whether it be for divorce proceedings, estate planning or real estate transactions, are unfamiliar with how the process works and can feel quite intimidated.

    Social media gives you an option to address common questions that you are repeatedly asked while also being able to clearly explain your role in the process.

    Actions such as posting a quick video answering some of these points will prove useful to potential clients, along with their family members, who are seeking representation or assistance through legal proceedings. The more informed your clients are when they begin to work with you, the less time you deal with these repeated questions and can address the case itself.

     

    Social media allows you to regularly be in front of potential clients, stand out when people are asking for a recommendation from others and have the opportunity to begin educating clients on the complex workings of the legal system.

    Educating potential and current clients on what you do, what their role is and what to expect on each court date will increase their comfort level. This helps give them the mental space to deal better with the situation at hand, whether it’s a custody case, upsetting civil case or confronting criminal charges.

    What challenges are preventing you from having an increasingly active social media presence?

  • 7 Content Creation Tips to Use Before Starting Your Own Facebook Group

    You’ve been thinking of starting your own Facebook group but are unsure of where to start with content creation .

    You wonder to yourself if you’re able to manage the extra work or how to organize everything before you begin.

    Here are 7 tips that you can do before creating the group so you’re off to a good start, whether you run it by yourself or have others help you administer it.

     

    1. Create a Main Document of Ideas

    The first step you’ll want to take is to make a main document where you brainstorm all types of ideas that you have related to your industry. Whether they are tips, short stories or questions to ask your group members, put them all down. You’ll see that as you write your ideas you’ll think of more to add that are related to those. Keep this document handy since you’ll be using it a lot.

     

    2. Keep a Handy List for New Ideas

    Keep a list on your phone or a small notebook with you so you can write any new post ideas that come to you at any time. These can then be transferred to your main document so you keep gathering more content ideas.

     

    3. Create the Wording for Your Posts

    Now that you have a list of post ideas, start to figure out which ones you want to begin with. Take your top 10 ideas and see if you can divide them up into more points, examples or questions. Once you have around 20-30 different post ideas, start to figure out the exact wording you will include in each post. To save time, it’s best to focus and get this done all at once.

     

    4. Posting Schedule

    It’s best to decide on a posting schedule so you can organize what type of posts you’ll be posting each day. For example, on Mondays and Wednesdays you may want to post helpful tips while on Tuesdays, you ask your group members a question to have them share information or their experiences.

     

    5. Create Templates

    Create at least 5 templates that you can use for your posts with different images in the background or with borders and/or colours that are related to your brand. Using a free tool like Canva will do the job and you can save these templates so they are ready to be used again. Take your 20-30 different posts that you created and put them on these templates so you  have them ready to post.

     

    6. Create Your Monthly Schedule

    Make a schedule of which one you will be posting each day for the first month. You’ll also sometimes want to post other content randomly to engage with your group members but by having these ready, you’ll have at least 1 post ready for each day.

     

    7. Share or Save Other Facebook Posts

    As you see Facebook posts that you find relevant to your group, you can either share them as you go or save them in your Facebook account so that you can share them at another time.

     

    It’s best to keep doing this process each month and prepare your posts at least a month ahead of time. You’ll relax knowing you have content ready and focus on promoting your group, approving members and responding to their questions and comments.

    That’s about it to get you started! Remember, the more content you have ready, the less overwhelmed you will feel as you start your group and it grows from there.

  • I Left My Full Time Job for Full Time Entrepreneurship!

    Okay, so I did it!

    At the end of April, I left my full-time job after working there for 11 years. I decided that this was my time to leave and pursue entrepreneurship on a full-time basis.

    It would help my health, give me flexibility to do more since I have been struggling for the past few years with low energy. I would have the time to build a business helping entrepreneurs and achieve my dream of having my own business.

    Considering my work experience, education and all of the skills learned through online entrepreneurship training and courses, I knew that I could make this work.

     

    I had been spending time working on getting mentally ready to deal with the ups and downs of entrepreneurship.

    A while ago, I had made a list of reasons why to make the leap and it was larger than my list of why nots, which was all financially based.

    Based on these, at the beginning of April I gave a few weeks notice at my job that I would be leaving. It seemed hard to believe at times and it was so busy at work that I didn’t have the time to talk to everyone before my last day.

     

    Of course, there were some moments of fear but I knew that it was the right step to take.

    In those moments, I would remind myself of the whys on my list, imagine what I can now accomplish and remember all of the online opportunities that I’ve been seeing.

    We’ve taken steps to minimize the financial risk such as we are currently selling our 2nd car to save on insurance and future maintenance and repair costs.  It’ll be an adjustment after having my own car for half of my life but I’ll be mostly home during the days while my husband is at work. We can share the car the rest of the time or I can take the bus or get rides.

    We also have been putting our focus on selling and donating things that we aren’t using at the moment to put more money aside as well as help us de-clutter.

     

    What surprised me the most were that people’s reactions were better than I expected.

    I figured it would be 50/50 but it ended up being more like 90/10 with people understanding me taking this chance and how working from home would help my health. They also saw that I had a plan in place and that I knew what I was doing.

    I quickly learned how to summarize my plan without going into too much detail unless the person had more questions. Since I can talk about online business forever, I paid attention to each person’s limit on how many details they were interested in. I also had people tell me their dreams which I LOVE hearing about.

     

    I know I’m facing an exciting time in my life which will better support me while I continue to be challenged expanding my skills further.

    If you are thinking about leaving your job to pursue another path or entrepreneurship, do you have your steps figured out?

    If you have already left your job, how long did it take you before you did?

  • Bumpy Path From Health Problems To My Online Business

    Owning my own business has been a goal of mine for as long as I remember.

    It appealed to me since I always like having several things to work on … all at the same time. I continued working on other goals and had the idea of having my own business in the back of my mind.

     

    I didn’t think that the path that would eventually take me to being an entrepreneur was going to be so bumpy.

     A few years, my health declined and I ended up having to rest at home a lot experiencing fatigue, weakness and constant headaches from having low ferritin (iron stores). As I improved, I was able to be on my cell phone or laptop for periods at a time while still resting.

    I came across personal finance blogs as I was looking for tips to save money.  There seemed to be sooo many.

    As I started to regularly read them, I noticed that many of the bloggers were increasing their side income and in some cases were leaving their regular jobs to work on their business!

     

    As I explored more, I saw the opportunity to learn more about creating an online business.

    I came across podcasts and starting listening to them while driving or relaxing at home. I started to read more business related books about marketing, productivity, accounting and creating a strong mindset. I enjoyed them all!

    I realized that if I built my own online business, I could work from home allowing me to work around the ups and downs of my health and rest as needed. It could mean no more pushing myself physically to get through the day at a regular job when I wasn’t feeling well.

    I had many different business ideas and had to narrow them down. I added any idea that I had to the growing list on my phone.

    As I felt well enough to do more, I enrolled in my first online group coaching program and received an exciting intro to the online entrepreneurship world.

     

    It was quite overwhelming at times but I felt very enthusiastic as I learned about all the different aspects of owning and promoting an online business. 

    I joined numerous Facebook groups that centered on online business and started seeing how many people were at various stages of their own business journey. I learned about the growing need that many business owners have for Virtual Assistants (VA) to help them as they grow their business.

    I knew that with all that I had been learning, I could assist other business owners to have more time to focus on the tasks that were most important to them or that they loved working on.

     

    I immersed myself more in this new-to-me online business world. 

    I learned about Facebook marketing strategies, using tools such as PicMonkey to create images and began to understand the email strategies that are used to communicate with potential clients. I then learned more about creating my own site on WordPress, strategies for Facebook ads and optimal business organization. I am continuously learning each day and loving it.

    I came across Gina Horkey’s course about Freelance Writing Success and her other course about Virtual Assistant Success and immediately knew that I wanted to join them. Both courses are invaluable to me as I expanded my skills further and had her support along the way.

    With these skills, plus my 20+ years of working experience, plus my education, I knew I was ready to start so I created this site and began offering my Virtual Assistant and Writing Services.

     

    My plan is to leave my full time job sometime in the near future so I can work online full time

    Even though I have now gone down the bumpy road towards having my own business, I know that I want to continue on it to make my dream of working from home with entrepreneurs all over the world and being able to support my health in a better way come true.

    As I make this transition towards the ups and downs of entrepreneurship, I will continue to share what it’s like to leave my full time job and concentrate on growing my Virtual Assistant and Writing Services business!